Joanna Arhontis is a Retail Specialist, Author, Business Entrepreneur,
Thought Leader and Solution Finder with over 2 decades experience running her own business. Joanna’s business transformed from a bricks and mortar online e-commerce store to a known brand that helps and supports other business owners to transform and grow their enterprises. She has worked in many diverse industries, both product and service based, using her theory ‘Retail is the best training ground to understand the many intricacies of business including marketing, sales, operational expenses and profitability’.
Joanna is the owner of The New Retail Revolution an organisation built to fill the growing need for personal and professional support for individual retail and business owners in their often difficult and complex path to profit and sustainability.
As a pillar in the retail and business community, her vast experience of dealing with Landlords, Leasing Agents, Banks, the ATO, Local Government, Telcos and Utility Companies is well known. Recently Joanna has observed a substantial rise in the number of business owners calling on her for support and advice.
The #1 priority focus for Joanna in any business is Marketing and Sales. A business will only succeed when sales are higher than expenses and you can only minimise, not eliminate, business expenses. Marketing and communication should be the top priorities for any business. If you fail to communicate your products or services to the correct target market sales will not happen and a business making no sales is not a business, it's a liability!